What Is Social Selling? Here's Your Complete Strategy Guide – Entrepreneur

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Social media has become a salesperson’s best friend. So if you’re a seller, you need to create a good strategy for social selling to ensure that you reap all the benefits.
What is and what makes a great strategy for it?
Social selling is a special approach to present-day lead generation. This approach is a vital part of creating relationships, cultivating trust and engaging with your target customers to increase .
You need to use social selling to:
Social selling revolves around creating meaningful connections with your potential customers, understanding their pain points, and coming up with ways that your products and services can satisfy their needs. Social selling aims to create connections and cultivate trust with your potential customers, hoping that they will eventually buy what you are selling.
Here’s a guide to a great social selling strategy.
Related: The Business of Harnessing the Power of Social Media
To do social selling, you need to be on social media — at the very least, and . These are the biggest social selling platforms. However, if you are targeting younger audiences, you should consider doing so on TikTok, and Snapchat. If you are looking for professional networks, consider using .
Other channels you can use include and , where comment threads attract numerous enthusiasts with a wealth of knowledge on a certain topic, or anyone looking to learn. Companies use these pages to share content that is related to their customers’ interests.
Besides posting, they also cultivate relationships with their customers by interacting and engaging with them in the comments section, YouTube videos and other forums.
Depending on what you are trying to sell, you should determine the best platform and make your presence known on it.
While social selling can be a great thing for your business, you need to create reasonable goals. Avoid disappointing yourself by setting unreasonable goals that are way out of your reach. However, your goals should also be a bit challenging to help you push your business further, grow it, and get better results in the long run. Remember that the idea is to be ambitious while remaining reasonable.
Related: Beginner’s Guide to Social Media Marketing
Whenever you land introductions and referrals, do not hesitate to take advantage of the opportunity. While some people may feel like it’s unprofessional or “cheating” to ask for a referral or an introduction, it is definitely not — it can turn out to be some of the most powerful and organic marketing and selling tools available.
After taking time to build and grow a relationship with a customer, if it helps you get more prospects, you should consider that successful social selling.
If you wish to engage your potential clients and attract them to your pages, you need to create compelling content. You have to give them a reason to spend their time on your page.
You need to have an idea of what to publish according to your audience, goals and brand identity. At this time, you should also know which networks to use too. Have a content strategy that your customers can identify your business with.
By now, you already know how your social media strategy works. You need to adapt the strategy all year round and keep analyzing it. That way, you can determine which campaign did well and which one, didn’t. Scrutinizing your social media activity can help put things into perspective.
This means looking at your best-performing content and adjusting your campaigns whenever your content stalls. Since a lot of social media is a trial and error, you should keep reevaluating your strategy to determine what works and what doesn’t. You can do this by monitoring your metrics and key performance indicators (KPIs) in real-time so that you can tweak your strategy accordingly.
Related: Why Instagram Is Every Entrepreneur’s Most Powerful Tool
Social selling also offers three key benefits to sellers:
As you begin your own social selling efforts, it is important to remember what differentiates social selling from standard advertising: trust. Engage with your customers, listen and respect them, and trust that you will be rewarded for your efforts.
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