The Launch: Hottest Fashion Drops of July 2022 – ELLE


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“Summertime, and the livin’s easy.” The fashion set is taking Sublime’s iconic lyrics to heart this season with fun, vacation-ready launches from all over, including, of course, the Hamptons. And just like every month, we’re rounding up everything and anything you may need to know about, from store openings to the buzziest of the buzzy collaborations, so make sure to check back as July continues.
Who: Saks
What: Limited-time pop-up
Where: 516 East Hyman Avenue, Aspen, Colorado through Friday, July 29
Why: For those who prefer the mountains to the beach, Saks is heading west with an immersive pop-up shop in the center of Aspen. The Saks Aspen Pop-Up offers a veritable treasure trove of brands, from Loewe to Celine and Bottega Veneta (specifically, these covetable tangerine patent leather mules), with new additions constantly being added. If you’re privy to online shopping, there’s even a giant interactive screen on-site to shop the pieces digitally—sans shipping delays. On your way out, make sure to grab an ice cream cone from the Saks-branded cart outside. Just make sure to keep a comfortable distance from the designer goods.
Who: New Balance and Staud
What: Collaborative summer collection
Where: Available online at and
Why: New Balance and Staud are teaming up for the fifth time—on a surf-inspired collection that pays homage to the SoCal surf scene in the ’80s and ’90s. (Previous collabs took inspiration from tennis and boxing.) Expect effortless styles with utilitarian details in a bold color palette of bright red, pink, and baby blue, including wetsuit-inspired silhouettes and two new editions of the genderless New Balance XC-72 sneaker. Surf’s up, indeed.
Who: Girlfriend Collective
What: Limited-edition tennis collection
Where: Available online at
Why: Like so many tennis enthusiasts, Girlfriend Collective is getting into the game this summer—with a limited-edition assortment of pieces made specifically for the courts. The cult-favorite, sustainable activewear brand is further expanding its offerings with the aptly named Racket Collection, comprised of its best-selling compressive fabrics with retro details (think: popover tops, pleated skirts, visors). Game on.
Who: Fashion Trust Arabia
What: 2022 FTA Prize finalists
Where: Winners to be announced in Doha, Qatar in October
Why: Since the summer of 2018, Fashion Trust Arabia has amplified and financially supported the best and brightest MENA (Middle East and North Africa) fashion talent. This year, the FTA Advisory Board, which includes ELLE editor-in-chief Nina Garcia, whittled down over 1,000 applicants to 25 finalists across five categories: ready-to-wear, jewelry, accessories, eveningwear, and the Franca Sozzani Debut Talent award. The FTA has grown so quickly in such a short amount of time, and we can’t wait to see who comes out on top this fall to collect an award and move their business to the global stage.
Who: ASHYA and t.a
What: Exclusive handbag collection
Where: Available online at and at the t.a store in NYC
Why: ASHYA has quickly become a handbag staple for those in the know, with its utilitarian take on everyday, hassle-free basics that don’t compromise on style. Now, Telsha Anderson, purveyor of her own concept store, t.a, collaborated with the It brand to re-release its cult-favorite Shema Slingback in a tactile vegetable leather called Trilogy. This is the second partnership between the two powerhouses; each one hopes to inspire female entrepreneurs to continuously support one another and walk hand in hand into the future (with a chic shoulder bag, of course).
Who: Missoni
What: Shoe collaboration with Suicoke
Where: Available online at,, and in select retailers
Why: Missoni is on a roll with the collaborations, combining its world-class knitwear and quintessential Italiano perspective with brands like Palm Angels and Supreme. Most recently, Missoni is marrying its unique color palette with the modern style of Suicoke for an exclusive collab that basically beckons you to the ocean. The two colorful styles don’t take themselves seriously, and prove Missoni’s classic zigzag pattern looks good on just about everything.
Who: Bottega Veneta
What: Mini Cabat handbag
Where: Available online at and at Bottega Veneta stores worldwide
Why: Bottega’s got a brand-new bag. The Mini Cabat is the brand’s mini take on a mighty classic—and an answer to all your summer handbag needs. Perfectly sized for running errands, going to dinner, or heading out on the town (or all of the above at once), the impeccably weaved handbag is unlined, letting the craftsmanship sing and allowing it to take its own shape. We’ll take one of each, please.
Who: Zara
What: Into the Night collection
Where: Available online at and at select Zara locations worldwide
Why: There’s something about a Parisian summer that we can’t get enough of. The sweltering days lead to brisk nights rife with romance, which is captured perfectly in Zara’s latest capsule, appropriately named Into the Night. Former editor-in-chief of Vogue Paris and Zara creative consultant Emmanuelle Alt brought her signature French girl flair to a collection brimming with cocktail party options. Lamé slip dresses and rhinestone black separates pair with crystal jewelry and embellished sandals, otherwise known as a French girl’s evening sartorial arsenal. Kate Moss stars in a sultry campaign shot out on the town, naturally. Santé to that!
Who: Summersalt and Diane von Furstenberg
What: Limited-edition collaboration
Where: Available online at
Why: It simply doesn’t get more iconic than a DVF wrap dress. Now, you can wear the classic and universally-flattering style in the water, thanks to a new collab between the designer and inclusive swimwear brand Summersalt. Along with an ode to Furstenberg’s signature silhouette, the Summersalt x DVF collection consists of 12 other pieces—in sizes 2 to 22—for women, men, and kids. These bold and colorful prints are made to be seen, ideally by the pool.
Who: Apple
What: New MacBook Air
Where: Available online at and at Apple stores
Why: Apple just quietly dropped its sleekest MacBook Air yet, and suddenly we desperately need new laptops. Equipped with an M2 chip, the brand-new model is the lightest one yet, making it easy to carry, well, everywhere.
Who: Puma
What: Second collection with Dua Lipa, Flutur 2
Where: First drop is available online at, the Puma NYC flagship store, and in select retailers, with a second drop arriving on Thursday, July 28
Why: Dua Lipa is a master of transformation, constantly redefining trends with her one-of-a-kind style. Her first collection made in partnership with Puma, Flutur, was such a success that she’s back for more with a rave-ready set of clothes and footwear that expand on her retro-leaning yet futuristic aesthetic. The butterfly is a recurring theme throughout, representing Lipa’s metamorphosis as a musician (and style icon). Come out of your chrysalis decked out in holographic sneakers and a ’90s purple tracksuit—you’ll be sure to turn heads.
Who: Presley Oldham
What: Summer collection
Where: Available online at
Why: Presley Oldham is in a summer state of mind as he ventures upstate to cherish the slower pace of life and his natural surroundings. The designer’s latest collection took inspiration from his early memories of collecting rocks on hikes, inspiring the mishmashed feel of the 45-piece range, which includes Murano beads from Sante Fe, Japanese glass from the Rose Bowl in Los Angeles, and, of course, his signature freshwater pearls. The pieces have a universal feel and play best with each other, allowing for endless ways to wear.
Who: Madewell and La Réunion
What: Upcycled capsule
Where: Available online at on Friday, July 15
Why: Madewell is focusing more and more on circular and sustainable fashion, and its creative partnership with Brooklyn-based design label La Réunion is the perfect manifestation of the brand’s renewed interest. Since the first collection of two pieces sold out in less than 30 minutes, this time, the collab will have six pieces, all created with Madewell deadstock fabrics. The collection is uniquely Madewell; we’re particularly fond of the midi dress (pictured here), which strikes the perfect balance between preppy and bohemian.
Who: Chanel and Lincoln Center
What: The BAAND Together Dance Festival
Where: Lincoln Center, NYC
Why: Chanel wants you to dance like nobody’s watching this summer. The French luxury house is once again teaming up with Lincoln Center to bring the BAAND Together Dance Festival to New York City in August. This time around, five of the most iconic dance companies—Alvin Ailey American Dance Theater, American Ballet Theatre, Ballet Hispánico, Dance Theatre of Harlem, and New York City Ballet—will come together for a (free) dance festival, an art form that has been a central part of Chanel’s history for over a century. “Last year’s BAAND Together Festival was a resounding success, proof that New York audiences are excited for their beloved dance companies to return to the stage,” the artistic directors of the companies said in a joint statement to “This year, we will go beyond performing side by side and do so together, as a unified dance family, through an exciting new work by Annabelle Lopez Ochoa. This is a testament to our commitment for building new avenues of cultural innovation, dialogue, and accessibility for our incredible city.”
Who: Attersee and Drogheria Crivellini
What: Collaborative shoe collection
Where: Available online at
Why: Attersee, known for its relaxed, put-together basics, has called upon Italian shoe company Drogheria Crivellini to create an exclusive line of footwear for its legion of chic followers. For the uninitiated, Drogheria Crivellini is a family-run business founded in 1955 that specializes in classic furlane shoes. Since relaunching in 2014, Drogheria Crivellini has achieved cult status, including the attention of Attersee founder Isabel Wilkinson Schor. Now, she’s spreading the joy with two limited-edition styles—a Mary Jane and a slip-on—woven in five of Attersee’s signature fabrics, including classic navy and stripes (pictured here). Each pair is sewn by hand with soles made from recycled rubber, so you can feel good about every step you take in them.

Who: Teva and Coco and Breezy
What: Collaboration
Where: Available online at,, and
Why: Teva is getting into the eyewear game. The iconic brand, beloved for its sporty sandals (its pronounced teh-vah, by the way) is joining forces with eyewear designers and DJ twins Coco and Breezy on—you guessed it—sandals and sunglasses. The Teva x Coco and Breezy collection consists of limited-edition Hurricane XLT2 sandals (pictured here), made with mixed recycled materials, and shades with earth-conscious materials. Every piece is genderless, for adults and children, too.
Who: Chufy and Rossy de Palma
What: Collaborative collection with Rossy de Palma
Where: Available online at and in select retailers worldwide
Why: Rossy de Palma has brought glamour to the big screen for decades. Her humanistic, vulnerable, and at times eccentric acting adds just the right amount of creative flair to Pedro Almodóvar films. So much so that her singular sense of style was the launching point for a special capsule with Chufy, which honors the Spanish actress’ colorful wardrobe and builds on it with Chinese motifs and bold colors. Everything is silky, loose, and flowing, and provides a Palma-approved dose of drama to your wardrobe.
Who: Breitling
What: Global launch of new Superocean watch
Where: Available online at
Why: Afraid to take your new watch into the water this summer? If you’re rocking Breitling’s new Superocean timepiece, there’s no need to fear. The new models, based on the Swiss watchmaker’s iconic Slow Motion styles from the ’60s and ’70s, are water-resistant up to 1,000 feet, as well as shock-, sand-, and saltwater-resistant. Made to be extremely durable, they are built to surf, swim…or just look really good on your wrist.
Who: Luar x Opening Ceremony
What: Collaborative capsule
Where: Available online at and
Why: Though Opening Ceremony is no longer on Howard Street (RIP), the brand is still finding ways to celebrate 20 years of breaking the design and retail mold. Case in point: It’s teamed up with Brooklyn-born and raised designer Raul Lopez who’s been close to OC co-founders Humberto Leon and Carol Kim for over 15 years, primarily through his work as co-founder of Hood By Air and creative director and founder of Luar. Lopez’s ability to capture the energy of both New York streets and his Dominican heritage through innovative, inclusive designs has made him a fashion force to be reckoned with. The capsule includes two editions of his now-iconic mini Ana bag—one in brown faux-pony hair and another in cookies-n-cream faux-snakeskin—and a sweatshirt emblazoned with artwork by Dominican-American artist Bony Ramirez. Here’s to 20 more years of OC fostering the talent of tomorrow.

Who: Louis Vuitton
What: LV Diamonds fine jewelry collection
Where: Available online at and at Louis Vuitton stores globally
Why: Diamonds are forever, and so is Louis Vuitton. The house’s latest high jewelry collection reimagines the iconic Monogram Diamond with a modern flair (think: world-class cuts and simple presentation that lets the iconography speak for itself). The new LV Monogram Star diamond comes to life in earrings, rings, and pendants that will definitely play well with the rest of your jewelry case, and last for a lifetime.

Who: SIR.
What: Pop-up store
Where: 61 Crosby Street, NYC
Why: Our favorite Aussies over at SIR. have posted up in New York’s Soho once again for a pop-up guaranteed to carry you through a summer’s worth of festivities. The brand has become an industry insider favorite thanks in no small part to its pitch-perfect resort wear, from swim to cocktail dresses and everything in between. It will be in town through August, so don’t miss a chance to refresh your sundress rotation.


Rebrand and Zero collection
Where: Available online at
Why: AERON is a sustainable fashion brand that is overhauling its operations to focus on what its customers want and need, from start to finish. The Zero collection marks a new beginning, featuring zero-waste knits that are meant to play well with the rest of your wardrobe. Regarding the rebrand, creative director Eszter Áron asks a question: “How can we be more mindful of our production? This quest to become part of the change in fashion is what fuels our aesthetic lift, our shift to do more knitwear, to commit to close-to-home production, to a transparent supply chain. It is interesting for me to open up to new directions. This moment gives us the chance.” Well said.
Who: Wandler
What: June sandal
Where: Available online at and in select retailers globally
Why: We may be late to sharing the news about this June Sandal, but it’s too good to not mention. Wandler has created the ultimate summer sandal, for all your wedding, party, and vacation needs. What’s more, the brand brought the anonymous duo Checking Invoices to Hydra, Greece to celebrate the launch, because, well, why not add a little more sparkle to everyone’s favorite season?

Who: Christian Siriano and Bleusalt
What: Capsule collection
Where: Available exclusively online at, Bleusalt’s HQ shop in Malibu, and on Bleusalt’s app
Why: To shoot the campaign for his new collab with Malibu-based brand Bleusalt, Christian Siriano headed to the beach—naturally. And who better to model his wares than longtime friend and muse—not to mention the ultimate Cali girl—Alicia Silverstone? Comprised of eight curated pieces, including fitted dresses and draped tops with ruching in the designer’s choice shades of black, white, and hot pink, the Christian Siriano x Bleusalt collection, made sustainably from Tencel fibers and offered in sizes up to 3X, is polished, comfortable, and can take you from day to night (maybe even the Val party).
Who: Skims
What: Metallic swim collection
Where: Available online at
Why: Kim Kardashian remains the ultimate shapeshifter, defying trends and logic with her business acumen and myriad of looks. Now, the jack-of-all-trades is starring as an Orange County Barbie (or Jennifer Coolidge, if you’re in the know) in a series of photos celebrating her new metallic swim collection for Skims, shot by artist Nadia Lee Cohen, known for creating bizarrely chic characters in her photographs. Kardashian’s take on swim has already received rave reviews, and we think this drop will be no different.
Who: Chanel
What: Summer pop-up boutique
Where: East Hampton, New York
Why: It’s no secret that the Hamptons is a retreat for the New York elite, and Chanel is moving out east with the pack for the summer. The brand’s boutique in East Hampton marries the beachside flavor of the East End with its unmistakable Parisian flair. Inside the classic cedar-shingled facade you’ll find pieces from the Métiers d’Art 2021-2022 collection alongside Coco Beach offerings, so you’re covered from day to night. Our pick? Chanel’s newest handbag, the CHANEL 22, which works as a beach tote just as well as an everyday carryall (you know, for your morning schlep to the Barn).

Who: Max Mara
What: Resort 2023 runway show
Where: Calouste Gulbenkian Museum, Lisbon, Portugal
Why: Max Mara brought its latest destination runway show to Lisbon, home to innovative and romantic ideas of art, fashion, and culture. But mainly, the brand is committed to supporting the beautiful Calouste Gulbenkian Museum by helping with renovations of its 18th-century French art galleries. The stunning Brutalist architecture and lush gardens of the museum provided the perfect backdrop for the designs, which drew inspiration from a Nikias Skapinakis painting found in revolutionary poet Natália Correia’s collection. Correia’s modern version of femininity was a huge influence throughout, seen especially in colorful and flouncy floor-length skirts. The accessories pay homage to lenços dos namorados, or “sweetheart handkerchiefs,” which Portuguese lovers used to sew for their significant others. These affectionate embroideries are reimagined as crystal brooches and prints; local artisans will also work alongside the brand to create T-shirts emblazoned with Max Mara’s take on love notes. These efforts all illustrate the overall message of the collection: vai lenço feliz. Translation: go scarf happy (and do it in style).
Who: Salvatore Ferragamo
What: Nomadic Stories footwear collection
Where: Available online at and in Salvatore Ferragamo stores
Why: Salvatore Ferragamo knows that we’re itching to get back on the road, and the brand, as is its wont, wants to ensure that we do so in style. The latest collection of flats and sandals are expertly made in Italy with your comfort and suitcase in mind. Each pair is super flexible, ready for a day’s worth of sightseeing without worrying about blisters, and is ergonomically designed to take up as little space as possible when packing. Here’s to making room for an extra dress (or three) for your next summer getaway.
Who: Moss and Lam
What: Nido table collection
Where: Available online at Holly Hunt
Why: Moss and Lam, the Canadian design firm founded by Deborah Moss and Edward Lam, is responsible for some of luxury retail’s most stunning spaces. Case in point: the backlit, gold glazed canvas wall panels at Lane Crawford Yintai in Beijing and the high relief carved plaster floralscape at Saks Fifth Avenue in New York. Now, thanks to a partnership with Holly Hunt, you too can add a touch of artistry to your own environs with Moss and Lam’s furniture collection. The latest range of tables, Nido (Italian for “nest”), takes its inspiration from birds’ nests. Crafted with hand forged steel bases and either Apollo or Negresco marble tops, they are guaranteed to be the conversation piece of any room.


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